"On the ruins of the old, we build the new" - this statement has perhaps never been more relevant today than ever.
The first thing companies do when faced with a crisis is to turn in on themselves and go into some sort of operational survival mode.
Anything that doesn't contribute to survival is in that way quickly seen as an extra that you can't afford now. Budgets for innovation are put on hold indefinitely. The clocks don't tick anymore.
Suddenly, the realization is seeping in that they have not innovated enough in recent years. The companies that did invest heavily in a digital strategy are outpacing them. In that respect, the corona crisis only magnified and accelerated the lack of digital innovation. Sooner or later, this lack of digital innovation would become clear as day anyway.
But let's look ahead. Now is the time to survive, now is the time to think about the future, now is the time to innovate. Now is the time to invest, now is the time to go for that full digital transition, now is the time to stay relevant. Now is the time to build on the ruins of the old to create the new.
And what should that new thing be? At Pàu, we have digital experts who can help you define the “new” for you. Our digital strategists are ready to help you during these challenging times. We'll help you formulate a digital strategy and go from idea to execution.