Digital experts — from strategy to deployment.

Polestar was looking to improve the financing flow for their B2B clients in the Belgian SME market in collaboration with their local banking partner. Implementing this in a complex environment with multiple stakeholders where security and data protection were paramount was just the challenge for Pàu. 

Polestar didn’t just find an implementation party, but a digital and leading end-to-end partner for multiple projects in Pàu.

While preparing this article, I asked Chat GPT if AI tools will kill the UX/UI designer role. The shy and tolerant AI replied that this was not in their plans. It told me that while AI can automate some aspects of the design process, it cannot replace the creative thinking and problem-solving skills that human designers bring to the table. I was happy to hear I won't be fired soon. But what about all the new Figma plugins that cover a wide range of design skills, such as user flows, interviews, and creating personas? I decided to try more than 20 AI Figma plugins to figure out if they could replace the designer role or just help us. Frankly, most of them were awful. For instance, I couldn't find a really good image AI generator (even with a paid subscription) Some of them stole my heart. They could help you do your work faster and with better quality, most of them are free and easy to use. In this article, we will take a closer look at the Top 5 AI Figma Plugins 2023.

Concept design is the initial phase of product design in which ideas and concepts for a product or project are generated and explored. This can include sketching, prototyping, and testing of different ideas, and may involve input from a variety of stakeholders including designers, developers, and end users. The goal of concept design is to define the overall concept and direction for a project, before moving on to detailed design and development.

As digital products continue to play a significant role in our daily lives, the collaboration between designers and developers has become increasingly important. The rise of digital platforms, websites, and mobile applications has led to increasing demand for designers who can code. While the roles of these two disciplines are traditionally separated, designers can greatly benefit from learning to code.

Learn how to create the perfect UX portfolio. This article discusses what a UX portfolio is, why it is important, and what hiring managers are looking for when you are a junior or mid-senior level designer. What format you should create your portfolio, and what tools you can use. Choosing projects for your portfolio and the number of projects you should include. Write the perfect UX case study for your portfolio. Showcase your work and process through visuals, presentation tips and recommended training for your UX portfolio.

Software development remains a major challenge for many companies. Objectives are not met, different development teams work side by side, and projects get out of hand all too quickly. Many methodologies and techniques have been devised to prevent this. Lean Startup is one of the most promising. How does it work? What are the advantages? And what is the importance of the Minimum Viable Product? 

In today's digitalization storm, many companies no longer see the wood for the trees. They know they are becoming more and more dependent on technology, but how do you make a choice? What role does user friendliness play? And how come Amazon hasn't wiped out Bol.com in the Low Countries? Dieter Dreesen, Head of Commercial Professional Services and Managing Partner Thomas Van Oekelen of Antwerp-based Pàu explain. 

Green Masters offer different gardening services in the B2B industry. Their internal processes had to become more efficient with less paperwork and real-time project tracking. The new APP enables fast and clear communication between the gardeners, clients, and back office.

Mediahuis needed to create consistency, improve efficiency and ensure scalability. Pàu lent its expertise, talent and advice to help achieve this. Brand recognition is ensured across the board with a single source of truth. And all of this in a multi-brand environment.

When Xerius asked us to help them understand the omnichannel customer journey & mobile APP challenges, we engaged to analyze and rework the one that was most important for them.